Eleanor Whitmore
Chief Executive Officer
Cross-border strategy
A commercially minded leader focused on connecting international investment priorities with practical expansion strategies.
UK PERSPECTIVE. GLOBAL AMBITION.
Opportunity
knows no
borders.
Cross-border investment insight.
Technology intelligence. A world in perspective.
CAPITAL · TECHNOLOGY · POLICY
THE STRAMS PERSPECTIVE
At the intersection of capital,
technology and a changing world.
We help investors and businesses explore international opportunities with a clearer understanding of markets, technology and policy. Based in the United Kingdom, our outlook reaches across borders.
Discover our approach ↗OUR EXPERTISE
A wider view.
A sharper focus.
Five connected disciplines.
One considered investment perspective.
Cross-border investment research
Country, sector and opportunity research for capital moving across borders.
AI & frontier technology
Commercial intelligence across artificial intelligence and the infrastructure behind it.
Policy & geopolitical intelligence
International policy analysis connected to commercial decisions.
Market entry & expansion
Market selection and commercial strategy for companies expanding internationally.
Commercial due diligence
Independent commercial research to support transaction and partnership decisions.
THE PEOPLE BEHIND THE PERSPECTIVE
Different disciplines.
Shared curiosity.
Meet the proposed leadership team.
Illustrative team profiles · AI-generated portraits.
Daniel Kwan
Chief Analyst
Global policy & markets
An evidence-led researcher connecting industrial policy, international relationships and long-term investment themes.
Sofia Mercer
Head of Technology Research
AI & frontier technology
A technology specialist focused on AI value chains, digital infrastructure and the economics of emerging technologies.
James Ashford
Director, Cross-border Strategy
Market entry & partnerships
A strategic adviser focused on market selection, commercial partnerships and disciplined international execution.